Tuesday, August 31, 2010

Media Matters Isn't So Good At The Whole Media Thing

Okay, maybe I'm missing the point here.

Maybe Media Matters is trying to make a stand by running an ad critical of Fox News on Fox News. Fine, I get it. But when I look at this spot, I just see 30 seconds of my life I'm not getting back.

A waving American flag with a line that starts off with "A Special Message"? All set in a dull typeface that's improperly spaced and kerned by someone who doesn't know what the word "kern" means?

Honestly, you couldn't have done one single thing more than open up iMovie and jam in some type? An iStock image? A shot of a barking dog? Anything?

I'm sure this a point to all this, but I'm not getting it.

Click here to watch "Media Matters"

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