Tuesday, September 14, 2010

Rick Perry: A Good Actor In A Bad Movie

Sometimes you go to the movies and you wonder, how on earth did that guy wind up attached to that piece of trash? That's what's going on with Rick Perry's new commercial.

Love him or hate him (there are lots of folks on both sides), you have to admit Rick Perry's a pretty decent actor. Looks good, hits his marks, takes direction, camera likes him, etc.

Even the message is good. "Texas Is Open For Business" is a solid piece of strategic writing.

But it's the space between concept and execution that separates the good from the bad.

The idea is completely sabotaged by a lackluster, flat video look, some amateurish color correction and some set ups that make us want to pull out the Flock of Seagulls cassettes. And why is the candidate in the exact same wardrobe in every single shot?

A major race ($2 million a message for media) in a major state (that happens to be home to several Hollywood network TV productions) should look a whole lot better.

Grade: C

Click here to watch "Open For Business"

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