Friday, September 03, 2010

Patty Murray Tries To Turn Lemons Into Wenatchee Lemonade

Patty Murray has a little problem. Like a lot of senators who have made their careers on their ability to haul pork back home, Patty now has to justify all the pork hauling.

Trouble is, that ain't easy.

In this testimonial spot, Karl Struble sets the "way back" machine for 1995 and turns what should be an emotional story about saving lives in Washington to a generic hospital commercial with no heart. Where are the patients whose lives were saved? Where are the people telling the heartwarming stories?

Instead, Struble gives us people in scrubs whipping out old bromides like "she really came through for us" and "she cut through the red tape" combined with b-roll shots of Patty nodding as people pretend to talk to her.

Free tip of the day: you can't bore people into voting for you.

Grade: D

Click here to watch "Wenatchee"

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