Tuesday, September 28, 2010

DGA Tries To Break Rick Perry, Winds Up Cracking Us Up

It's big news that the DGA is playing in the Texas Governor's Race. Especially when you consider that running TV in the Lone Star State is going to cost them somewhere north of $600,000 a week.

But if you're going to run millions of dollars in paid media, shouldn't you spend more than hundreds of dollars on the production of your spot. The visuals are homemade, the image is mushy and the entire spot looks as if they spent almost as much as ten minutes in deep thought about it.

The messaging has the potential to hit hard, but the technique puts the "hack" in "hackneyed." If this is their best shot, Rick Perry has nothing to worry about.

Grade: F

Click here to watch "Cracks"

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