Charlie Crist Draws The Line

How do you explain why you changed your party affiliation to Independent without using the words "because I was going to lose the Republican primary?"

Charlie Crist does a pretty decent job of it in this spot called "Line In The Sand." He shot it on a beach in Florida and uses the sand as a nice device to get his point across. Love him or hate him, Charlie delivers on camera.

But hey, what's the deal with the snap-zoom into Charlie when he speaks? Seems like there are two mandatories for every Charlie Crist spot:

1. Put Charlie in a light blue golf shirt
2. Snap zoom into Charlie when he speaks

It's hokey camera work in an otherwise nice spot.

Click here to see "Line In The Sand"