John McCain's Done It All Before

John McCain's newest spot "Guts" plays out in a very deep rut of political advertising. "Other candidates say they will [INSERT IMPORTANT ISSUE HERE] but our candidate has already done it."

I know, I know -- McCain has to turn "age" into "experience." In this particular spot he has chose to highlight his efforts against the folks at Boeing, oh well, no one in Seattle is voting for McCain anyway.

A perfectly awful spot. It looks dated, feels ponderous and is completely devoid of McCain's personality which, IMHO, is the campaign's best asset.

The kind of spot you run when either a) you don't know any better, b) you don't want to take a chance or c) well, does it really matter?

Click here for "Guts."