Tuesday, November 20, 2007

Barack Obama Makes Our Lawyers Nervous

Ad Geek Alert: The following deals with an ad's most arcane details. If you're the guy who actually reads the legal type this is for you. If not, well, you're probably bored already.

Most political ads end with "I'm Sally Jones and I approved this message." But in his new spot "Conventional" Barack Obama gets unconventional. The ad BEGINS with "I'm Barack Obama, etc." and has type that says the "paid for" line. Then at the end it has type that says "Approved by Barack Obama."

These are the things that make our lawyers crazy. But, hey, for $400 an hour they can afford to go a little crazy.

Here's the rather conventional (except for the legal) "Conventional."

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