Wednesday, November 07, 2007

Fred Thompson Should Consider Acting

Okay, bad joke. Everyone expected Fred Thompson to be good in front of the camera and in this first official TV spot Fred doesn't disappoint. He comes straight to camera with a folksy charm that really works.

Message-wise he delivers God, pro-life, defense and borders to check off all the necessary conservative boxes. Kudos to the campaign for not getting too tricky and for putting the candidate in a position to do his best work.

A little yellow flag: the 60 second version works great, but when you look at the 30 second version (without the b-roll, no shots of Reagan, fewer credentials) it misses the mark. Can Fred get his story out in 30 seconds? Hmmm.

Check out "Consistent Conservative."

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