Wednesday, October 11, 2006

By Request: The Stop DeVos Review

A reader asked if we'd review the Stop DeVos work. This is a little out of our pay grade as we stick to broadcast commercials and the Stop DeVos effort is 100% internet, but what the heck.

Here's the skinny. We wanted to like ad number one. Check it out here. Cool music, good regular-guy voice over and some really decent (if homemade looking at times) production work. The trouble is message.

We shouldn't vote for Dick DeVos because he headed up Amway. Fair enough, but this is hardly a news flash to anyone in Michigan. And comparing Amway to Puppy Stomping, well, that's a bit of a stretch.

On TV you can pound a message home by purchasing a lot of media time and shoving it down people's throats. On the internet you gotta make them come to you.

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