Friday, October 15, 2010

Dead Man Talking: Stevens Endorses Murkowski

This had to be a tough call. The Murkowski campaign cuts an endorsement spot with the late Sen. Ted Stevens. We all know what happened next.

With her campaign in major trouble, she really needs that endorsement. No doubt, Senator Stevens would have wanted them to use the ad, but it's still a tricky bit of business.

Here, the Murkowski campaign plays it smart and errs on the side of respect having Sen. Stevens' daughter introduce the ad, give her blessing and even appear with Murkowski.

Will this turn the tide and get people to write in Murkowski? Probably not, but it's Alaska, so you never know.

It won't win any awards for creativity, but they handled this right.

Grade: B

Click here to watch "Ted Stevens"

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