Monday, March 15, 2010


Carly Fiorina Gives Boxer A Giant Noogie

There are some in the political ad world who are hammering Carly Fiorina over this ad.

They're wrong.

How do you say someone has a gigantic ego? You give them a big head, like the evil zeppelin in Up In The Air. It's funny, it's well-produced and it's a punch in the gut.

Normally, I'd blow you up for doing the boardroom b-roll shot, but these are the best boardroom b-roll shots I've ever seen.

That being said, couldn't we have told this story in two minutes instead of seven? We all know internet viewing plummets to near zero after 91 seconds and, cool as the special effects are, the story goes on and on and on. Then it goes on a little more.

Cut it in half (or more) and you've got yourself something.

GRADE: B

Click here to watch "Big Head"

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