Friday, September 08, 2006


Who Says You Can't Teach An Old Message New Tricks

The whole "we need a different kind of Senator" message was first heard in Latin from some upstart in the Roman Forum.

Typically, spots singing this song might as well be in Latin, but Michael Steele delivers the goods in this spot. He's approachable, convincing and warm. OnMessage delivered just enough technique to make it hip and contemporary without making it look like it's trying too hard.

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